1. Basic Policy
When handling personal information, as well as complying with the laws and regulations relating to the handling of personal information, guidelines set forth by the national government and other rules, we develop and endeavor to continuously improve this Privacy Policy and internal rules. In addition, we take proper security measures and manage personal information strictly in order to prevent and/or correct the leakage, loss, or damage of personal information.

2. Personal Information Acquired by Us
We acquire your name, address, telephone number, email address, payment information, mailing address, and other personal information at the time of registration, participation in an auction, use of web services and auction systems, and inquiries and applications of every kind.

3. Purposes of Use
We use your personal information for the following purposes in order to operate auction business properly and smoothly, and do not use the personal information beyond the extent necessary to achieve the purposes of use without your prior consent:

(1) Transaction of items handled by us

(2) Implementation of an auction

(3) Evaluation of works of art

(4) Execution of entrusted business

(5) Distribution and transmission of our direct mail, catalogues, etc. by email or mail

(6) Response to your comments and inquiries

(7) Development of services and/or improvement of problems based on your trend and transaction history regarding auction items handled by us

(8) Improvement of the convenience of web services (We use technical information when you access the website.)

(9) Provision to financial institutions (third parties) (We provide our bank with personal information after obtaining your consent for the purpose of investigation as measures for money-laundering and terrorism financing.)

4. Delivery Information of a Third Party Provided by You
We may be provided by you with the personal information of a third party other than you (including a name, address and telephone number; the “Delivery Information”) as an address for delivery of an item. When we are provided with the Delivery Information of a third party by you, we will use such Delivery Information only for the delivery of an item. When we are provided with the Delivery Information of a third party by you, we deem that consent for our use of the Delivery Information within the extent of such purpose of use has been obtained from such third party; therefore, you must obtain the third party’s consent before you provide us with the Delivery Information of such third party. The registration, change, or deletion of the Delivery Information of the third party registered by you is left to you, and in general, we do not change or delete such Delivery Information.

5. Supervision of an Entrusted Entity
We may entrust part of the handling business of personal information to an entrusted entity to the extent necessary to achieve the purposes of use. In this case, we will select an entrusted entity who meets the standard set forth by us, conclude a contract with the entrusted entity regarding the appropriate handling of the personal information provided by us and exercise necessary and proper supervision over the entrusted entity.

6. Use of Cookies
We use cookies to authenticate you, verify your login status and improve your convenience on our website. In addition, for the purpose of improving your usability of the website, we may record your access logs such as an IP address, access date and time, linking website, file you accessed, and browser you are using, on the website. For this record, we use the logs automatically saved on the server and the technology called “Web Beacon.”
We do not use this technical information in association with a specific customer, but you can disable cookies by changing your browser settings. Please note that in this case, you may not be able to log in to the website, or otherwise scope of use of the website’s services may be limited.
We also use Google’s Google Analytics service to understand how you visit our website. By using Google Analytics, Google collects and records your visit history to the website based on cookies issued by us. We receive the findings from Google and understand how you visit the website. The information collected and recorded by Google Analytics does not contain any information that identifies a particular individual, but you can stop the collection of information by disabling Google Analytics in your browser settings.

7. Provision to a Third Party
We do not disclose or provide your personal information to a third party without your consent, except in the following cases:

(1) when required by laws and regulations;

(2) when the provision of personal information is necessary for the protection of the life, body or property of an individual and it is difficult to obtain the consent of the person himself/herself;

(3) when the provision of personal information is particularly necessary for improving public health or promoting the sound growth of children and it is difficult to obtain the consent of the person himself/herself; or

(4) when the provision of personal information is necessary for cooperating with a national agency, a local government, or a person or organization entrusted by either of the foregoing in executing affairs prescribed by laws and regulations and obtaining the consent of the person himself/herself is likely to impede the execution of such affairs.

8. Security Control Measures
We take organizational, physical, and technical security control measures properly for the security control of personal information, including preventing unauthorized access to personal information, and the leakage, loss, and damage of personal information. We also take human security control measures properly, including educating and enlightening officers and employees who handle personal information for the protection of personal information. For the security control measures taken by us, please contact the inquiry desk in 10. below.

9. Request for Disclosure, etc.
We respond to a request for the notification of purposes of use, disclosure of personal information or the record of provision to a third party, correction, addition or deletion, suspension of use, or suspension of provision to a third party (the “Request for Disclosure, etc.”) regarding your personal information retained by us as set forth below.

(1) Notification of Purposes of Use, or Disclosure of Personal Information or the Record of Provision to a Third Party
You can make a request to us for the notification of the purposes of use, or for the disclosure of personal information or the record of provision to a third party to the extent permitted under the Act on the Protection of Personal Information in accordance with the procedures set forth in (4) below; provided, however, that we may not make a disclosure in any of the following cases:

(a) when such disclosure is likely to harm the life, body, property or other rights and interests of the person himself/herself or a third party;

(b) when such disclosure is likely to materially impede appropriate implementation of our business;

(c) when such disclosure is in violation of laws and regulations; or

(d) when we cannot confirm that the Request for Disclosure, etc. has been made by the person himself/herself.

(2) Correction, Addition or Deletion
You can make a request for the correction, addition or deletion of personal information in accordance with the procedures set forth in (4) below. In this case, we will conduct investigation without delay to the extent necessary to achieve the purposes of use and based on the results, correct, add or delete such personal information to the extent permitted under the Act on the Protection of Personal Information.

(3) Suspension of Use or Suspension of Provision to a Third Party
You can make a request for the suspension of use or suspension of provision to a third party of personal information in accordance with the procedures set forth in (4) below. In this case, we will respond properly in accordance with the Act on the Protection of Personal Information.

(4) Procedures
For the Request for Disclosure, etc., please fill out the request form prescribed by us and submit it to us together with the identification document (the copy of driver’s license, passport, My Number Card (recto), or any other document approved by us) of the person himself/herself. If your agent makes a request, such agent needs to submit a power of attorney from the person himself/herself in addition to the identification document of the agent as stated above.
There is no fee payable by you to us for the Request for Disclosure, etc. However, you will bear fees for communication from you to us, transportation fees or other necessary expenses arising in connection with the preparation of the identification document stated above.

10. Desk for the Request for Disclosure, etc., Inquiries and Complaints
Please direct your comments and requests regarding the personal information retained by us to the following desk:

B1, 5-9-15 Jingu-mae, Shibuya-ku, Tokyo 150-0001
New Auction Inc.
Person responsible for handling personal information: Kimura Shunsuke
Contact Information: 03-6419-7577

info@newwwauction.com

Download Personal Information Disclosure Request Form (PDF)

11. Change to Privacy Policy
We may change this Privacy Policy as necessary. The updated Privacy Policy will be published on our website.

Established: October 1, 2021
Amended: May 1, 2022